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Wise Content Process

During its lifecycle, your corporate content may touch, impact, or be changed by any number of functions, processes, and people – so a complete content management solution must take every aspect of your business into consideration.

Most companies also develop content across departments, in areas like business development, marketing, training, and customer support. In many cases, these groups work independently, although each is creating content to support the same end goal – the overall success of the business.

Through our Wise Content methodology, i-Squared can help you address needs you may have along any part of the information lifecycle:

  • Capture and Create

Put simply, your content IS your business – and content is our strength. We can help you get a handle on what you already have, and work with you to create what you need.

  • Store

Your corporate content deserves a better home than scattered sticky notes and disorganized shared-drives. We can implement efficient, effective digital storage solutions that will never leave you asking, “Now where is that document?”

  • Manage 

Are you in control of your content, or does it control you? We’ll help you make the most of your efforts with collaboration tools, better workflow, and single-source solutions for content use and re-use.

  • Deliver

Once your content has been crafted to fulfill its business purpose, it has to get to the intended audience. Whether through print, the Web, or a self-service portal, we can help with the tools and strategies to complete the loop.

  • Preserve and Archive

Your content’s job doesn’t end with the sale – it also lives on as institutional knowledge, business and financial records, and compliance documentation – so you need a long-term strategy.