i-Squared Registers Service Marks Through U.S. Trademark Office
December 13, 2007
i-Squared is pleased to announce the acquisition of Certificates of Registration from the United States Patent and Trademark Office for two Intl. Class 35 service marks relating to its consulting services. i-Squared has registered the terms Wise ContentSM, which refers to its proven content and communications analysis methodology, and Making Information Make SenseSM, the company’s official tagline.
Though the company has been actively employing these terms since re-incorporating in 2005, this recognition by the Trademark Office firmly establishes i-Squared’s exclusive right to use these marks in conjunction with the marketing, communications, and application of its consulting services. The legal designation also protects the company’s intellectual and financial investments in the creation and commercial offering of these services.
“We are very pleased to achieve legal recognition for the unique methods and business perspective we provide to our clients,” states Joyce Query, i-Squared’s founder and CEO. “With the amount of information processed in the course of doing business in today’s marketplace, a well-designed and implemented information management strategy can no longer be an afterthought for any company that wants to succeed. And our tagline – ‘Making Information Make SenseSM’ – sums up exactly what we strive to help our clients with on a daily basis.”
i-Squared’s proprietary work approach, the Wise ContentSM Methodology, is an adaptable, flexible, and comprehensive framework for determining the best strategies, tools, and processes related to information management in business. Developed and honed by Query and her associates over nearly two decades of providing expert technical communications and business consulting services to a wide range of organizations, Wise ContentSM focuses on delivering reliable, quantifiable results that will positively impact a business’s bottom line through increased sales and customer satisfaction, decreased operational costs, improved efficiencies, and reduced risk.
About i-Squared, Inc.
i-Squared is an Information Technology consulting company specializing in intelligent Enterprise Content Management. We help our clients understand how well-structured information, and the way they manage it, can positively impact their business.
Our principal focus – and what drives our clients' success – is not technology, but the quality and viability of the CONTENT itself: how to structure, index, and catalog it; and how to best engage people, processes, and portals in putting it to use.